Attitude Proud hair dye

Have fun and Dye With Attitude!
Attitude Proud hair dye pays tribute to all of those who fought for their right to love and be loved, and have pride in their identity! This highly pigmented UV shade is a bright bubblegum pink that glows under blacklight. Like most colours, Proud turns out most accurately on pre-bleached hair to at least level 9 (light blonde).

• DIY friendly, professional quality
• Hydrating & nourishing
• Semi-permanent
• Vegan

Instructions

• Perform a patch & strand test before colouring, especially with pastels.
• Pre-lighten your hair with Attitude Ghosted to achieve the best results.
• To keep your colour as long as possible, use Holyplex hair care.

Get creative - for a red-toned pink that glows under blacklight, mix Proud with its cousin Rebel (UV red)!